Beth Rattner is the executive director for the Biomimicry Institute, a non-profit co-founded by Janine Benyus. Beth directs the Institute's strategic vision and mission to create a new generation of nature-inspired innovators and oversees the organization's three programs: Youth Design Challenge, Global Design Challenge + Launchpad, and AskNature. She is a frequent speaker on how biomimetic design in products, cities, and agriculture can bring about a new level of repair and cooperation to our economy and ecosystem, which in turn will spur new levels of social equity.
Prior to this position, Beth worked with William McDonough and Michael Braungart on The Upcycle, the sequel to Cradle to Cradle, before she helped co-found the Cradle to Cradle Products Innovation Institute and became its first Executive Director and then Vice President. Beth was also a managing director for one of the first sustainability business consultant firms, Blu Skye, and business manager for Hewlett Packard's Emerging Market Solutions (EMS) group. This HP internal "start-up" championed a new lens on providing technology solutions to those who earn less than $2 a day. The team launched HP's first multi-user, daisy-chained computer for poorly funded schools and a solar-powered printer. The printer provided microfinance opportunities for women who brought paid photography to remote villages, allowing people to photograph their family events for the very first time. Beth is a graduate of U.C.L.A. and Loyola Law School and lives in Marin County, California.