Objectif Terre and the 3 major coalitions
«Man's hold over Nature has become such that it entails the risk of destroying Nature itself». These words are not from today, nor from yesterday. They come from the Chicago speech given by Georges Pompidou in 1970! We knew it, and yet here we are! Preserving the habitability of our common home, for the Living World and therefore for ourselves, is now our absolute priority, and the Living World itself is our best ally in achieving this. It's time for the IUCN to put us on the list of endangered species, because we're getting there, and that's no proof of intelligence! This isn't just another alarmist or fatalistic editorial, it's quite the opposite. It's a forward-looking approach and an invitation to take initiative and dare in this dull and sad world, to re-enchant, to rise up, to once again become explorers of the world, conquerors not of raw materials, but of another future. And we must commit ourselves to 3 great coalitions for this new great journey..
We have no other destiny and no other future than to re-establish our society with the Living World, to consider it as our best model but also as our most powerful and indispensable partner. « Teaming up with nature to shape the future »The "Appel du Pharo" is an invitation to citizens, researchers, decision-makers, entrepreneurs, influencers and politicians to become the gardeners of this new world.
The worsening economic situation, the gloomy outlook, fluctuating regulations and tax inflation have already sounded the death knell for a series of actions, initiatives, programmes, support and investments in favour of biodiversity, the climate and the environment in general. Many associations, consultancies, training centres, research centres and innovative businesses are already feeling the pinch and are sounding the alarm. We are heading straight for a tsunami of demobilisation, discouragement and a crash of the transition economy.
Massive investment in science and biodiversity, humanity's life insurance policy
Remaining able to «Live on Earth» has become humanity's new challenge! Are we even aware of it? The cradle of our future is the Earth, and we need to keep it alive if we want to stay that way. That's why we're calling for a general mobilisation and the launch of an innovative, aggressive and ambitious Marshall Plan for biodiversity, to preserve and restore biodiversity and provide ourselves with the political, scientific and economic resources to draw inspiration from it to innovate for tomorrow. « Biodiversity, capital and muse of our future ".
The future exists, 3.8 billion years from now
We are invited - urged - to radically revisit our modes of operation, behaviour, consumption, development but also research and collaboration. This need to accelerate and change scale, to change times, will also require us to review our methodologies and our modes of collaboration and idea production, our ability to identify and grow the ideas of tomorrow... some of which are already here.
We take care of ourselves, our appearance, the beauty of our skin, our smile, our hair, our figure. We care about our image, the way others see us, our influence, the place we occupy. Like our era, our beauty has become anthropocentric, turned in on itself, and has not been spared by the evolution of the world. A world in which man has become detached from the world, from life, from living things, from other lives, from his cradle, from the very soil that makes trees grow and souls flourish. For the future of mankind and the world, there can be no beauty unless it is global.
Biomimicry in the service of life
Biomimicry means acting through, with and for living things. Biomimicry holds the promise not only of solutions to our current problems, but also of a new collective imagination based on wonder at the abundance and ingenuity of life forms. So let's take note of our profound interdependence with biodiversity to enable the emergence of a new ethic to guide our relations with non-human life forms. This will involve, in particular, the equitable sharing of resources and space, respect and acceptance of all forms of diversity and the non-reductibility of living things to any form of utilitarianism.
The house of men (from the earthrise photo to the Chicago speech)
In an official speech at the Alliance Française dinner in Chicago on 28 February 1970, Georges Pompidou drew attention to environmental issues, prompted by the first photograph of “Earthrise” from the Moon taken by Bill Anders during the Apollo 8 mission in 1968..
The biomimetic city. For a new vision of the city, inspired by nature.
How can the city reinvent itself to meet the major challenges of our time, those of the planet and its citizens, without adding costs and constraints? An innovative approach, inspired by natural strategies and ecosystems, makes it possible to envisage a city with a positive impact that is regenerative, lively and inspiring: The biomimetic city, a city of the future!
Biomim Factor 12 Why is biomimicry accelerating?
A fast-growing discipline with great potential, biomimicry is at the heart of the research work and innovation strategies of a vast, multidisciplinary ecosystem of labs, research centres, universities, major companies, start-ups, schools and universities around the world, and particularly in France. Biomimicry is booming because of its inherent strengths, but also because this approach resonates with a series of converging, favourable and long-term factors that explain the development of this approach, now and in the future.
Get into positive resonance. Towards a new corporate communication
Multiple and hybrid crises (climatic, ecological, health, financial, etc.), political discredit, search for a new paradigm, questioning of elites, erosion of brand images, social and environmental concerns, slowdown in growth, precariousness, communitarianism, institutional mistrust, moral crisis, withdrawal into oneself, frustrating schizophrenic search between community aspirations and individual achievements, between regulation and free enterprise, etc. The world is changing, and corporate communication must change too, it must make its cultural revolution.
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