{"id":9002,"date":"2020-03-30T10:28:09","date_gmt":"2020-03-30T09:28:09","guid":{"rendered":"https:\/\/biomimexpo.com\/?p=9002"},"modified":"2021-07-21T10:46:50","modified_gmt":"2021-07-21T09:46:50","slug":"scale","status":"publish","type":"post","link":"https:\/\/biomimexpo.com\/en\/2020\/03\/30\/scale\/","title":{"rendered":"SCALE"},"content":{"rendered":"<p data-la_component=\"UnitResponsive\" data-el_target=\"#la_heading_5e81b8827e900 .heading-tag\" data-el_media_sizes=\"{&quot;font-size&quot;:&quot;lg:60px;md:48px;sm:36px;xs:30px;&quot;,&quot;line-height&quot;:&quot;&quot;}\"><a href=\"https:\/\/i0.wp.com\/biomimexpo.com\/wp-content\/uploads\/2020\/03\/SCALE-logo.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"9004\" data-permalink=\"https:\/\/biomimexpo.com\/en\/2020\/03\/30\/scale\/scale-logo\/\" data-orig-file=\"https:\/\/i0.wp.com\/biomimexpo.com\/wp-content\/uploads\/2020\/03\/SCALE-logo.png?fit=500%2C543&amp;ssl=1\" data-orig-size=\"500,543\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"SCALE logo\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/biomimexpo.com\/wp-content\/uploads\/2020\/03\/SCALE-logo.png?fit=500%2C543&amp;ssl=1\" class=\"alignnone size-medium wp-image-9004\" src=\"https:\/\/i0.wp.com\/biomimexpo.com\/wp-content\/uploads\/2020\/03\/SCALE-logo.png?resize=276%2C300&#038;ssl=1\" alt=\"\" width=\"276\" height=\"300\" srcset=\"https:\/\/i0.wp.com\/biomimexpo.com\/wp-content\/uploads\/2020\/03\/SCALE-logo.png?resize=276%2C300&amp;ssl=1 276w, https:\/\/i0.wp.com\/biomimexpo.com\/wp-content\/uploads\/2020\/03\/SCALE-logo.png?resize=138%2C150&amp;ssl=1 138w, https:\/\/i0.wp.com\/biomimexpo.com\/wp-content\/uploads\/2020\/03\/SCALE-logo.png?w=500&amp;ssl=1 500w\" sizes=\"auto, (max-width: 276px) 100vw, 276px\" \/><\/a><\/p>\n<p class=\"js-el heading-tag la-unit-responsive\" data-la_component=\"UnitResponsive\" data-el_target=\"#la_heading_5e81b8827e900 .heading-tag\" data-el_media_sizes=\"{&quot;font-size&quot;:&quot;lg:60px;md:48px;sm:36px;xs:30px;&quot;,&quot;line-height&quot;:&quot;&quot;}\">DESIGN OF MATERIALS FROM MARINE CO-PRODUCTS.<\/p>\n<div class=\"cell-5 prepend-0 cell-t-8 prepend-t-0\">\n<div class=\"rte rte--small\">\n<p>With Scale, we are creating a new generation of materials that are biodegradable, bio-sourced and non-harmful.<\/p>\n<div class=\"jetpack-video-wrapper\"><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"676\" height=\"381\" src=\"https:\/\/www.youtube.com\/embed\/cd64QnD27f0?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-GB&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/div>\n<hr \/>\n<h2 class=\"js-el heading-tag la-unit-responsive\" data-la_component=\"UnitResponsive\" data-el_target=\"#la_heading_5e81b88280a4f .heading-tag\" data-el_media_sizes=\"{&quot;font-size&quot;:&quot;lg:60px;md:48px;sm:36px;xs:30px;&quot;,&quot;line-height&quot;:&quot;&quot;}\">The SCALITE \u00a9.<\/h2>\n<div class=\"js-el subheading-tag la-unit-responsive\" data-la_component=\"UnitResponsive\" data-el_target=\"#la_heading_5e81b88280a4f .subheading-tag\" data-el_media_sizes=\"{&quot;font-size&quot;:&quot;lg:24px;&quot;,&quot;line-height&quot;:&quot;lg:30px;&quot;}\">\n<p>A material made entirely from fish scales.<\/p>\n<p>SCALITE\u00ae - a contraction of \"scale\" and the suffix \"lite\" (lithos, stone in Greek) - is a material designed on the basis of fish scales, a co-product of the fishing industry that is abundant, renewable and little used.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr \/>\n<p><strong>The portrait page in the <a href=\"https:\/\/biomimexpo.com\/en\/biomimbook-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">Biomim'BOOK 2021<\/a> :<\/strong><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/biomimexpo.com\/wp-content\/uploads\/2020\/03\/BIOMIMBOOK-2021_SCALE.jpg?ssl=1\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"17684\" data-permalink=\"https:\/\/biomimexpo.com\/en\/2020\/03\/30\/scale\/biomimbook-2021_scale\/\" data-orig-file=\"https:\/\/i0.wp.com\/biomimexpo.com\/wp-content\/uploads\/2020\/03\/BIOMIMBOOK-2021_SCALE.jpg?fit=4961%2C3508&amp;ssl=1\" data-orig-size=\"4961,3508\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"BIOMIM&amp;rsquo;BOOK 2021_SCALE\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/biomimexpo.com\/wp-content\/uploads\/2020\/03\/BIOMIMBOOK-2021_SCALE.jpg?fit=676%2C478&amp;ssl=1\" class=\"alignnone wp-image-17684 size-medium\" src=\"https:\/\/i0.wp.com\/biomimexpo.com\/wp-content\/uploads\/2020\/03\/BIOMIMBOOK-2021_SCALE.jpg?resize=300%2C212&#038;ssl=1\" alt=\"\" width=\"300\" height=\"212\" srcset=\"https:\/\/i0.wp.com\/biomimexpo.com\/wp-content\/uploads\/2020\/03\/BIOMIMBOOK-2021_SCALE.jpg?resize=300%2C212&amp;ssl=1 300w, https:\/\/i0.wp.com\/biomimexpo.com\/wp-content\/uploads\/2020\/03\/BIOMIMBOOK-2021_SCALE.jpg?resize=1024%2C724&amp;ssl=1 1024w, https:\/\/i0.wp.com\/biomimexpo.com\/wp-content\/uploads\/2020\/03\/BIOMIMBOOK-2021_SCALE.jpg?resize=150%2C106&amp;ssl=1 150w, https:\/\/i0.wp.com\/biomimexpo.com\/wp-content\/uploads\/2020\/03\/BIOMIMBOOK-2021_SCALE.jpg?resize=768%2C543&amp;ssl=1 768w, https:\/\/i0.wp.com\/biomimexpo.com\/wp-content\/uploads\/2020\/03\/BIOMIMBOOK-2021_SCALE.jpg?resize=1536%2C1086&amp;ssl=1 1536w, https:\/\/i0.wp.com\/biomimexpo.com\/wp-content\/uploads\/2020\/03\/BIOMIMBOOK-2021_SCALE.jpg?resize=2048%2C1448&amp;ssl=1 2048w, https:\/\/i0.wp.com\/biomimexpo.com\/wp-content\/uploads\/2020\/03\/BIOMIMBOOK-2021_SCALE.jpg?resize=676%2C478&amp;ssl=1 676w, https:\/\/i0.wp.com\/biomimexpo.com\/wp-content\/uploads\/2020\/03\/BIOMIMBOOK-2021_SCALE.jpg?w=1352&amp;ssl=1 1352w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<hr \/>\n<p><a href=\"https:\/\/scale.vision\/fr\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Website<\/strong><\/a><\/p>\n<hr \/>\n<p><strong>Contact:<\/strong><\/p>\n<p><a href=\"mailto:sea@scale.vision\" target=\"_blank\" rel=\"noopener noreferrer\">sea@scale.vision<\/a><\/p>\n<p>09 72 66 84 26<\/p>","protected":false},"excerpt":{"rendered":"<p>DESIGNING MATERIALS FROM MARINE CO-PRODUCTS. With Scale, we are creating a new generation of materials that are biodegradable, bio-sourced and non-harmful. SCALITE \u00a9 A material made entirely from fish scales. SCALITE\u00ae - a contraction of \"scale\" and the suffix \"lite\" (lithos, Greek for stone) - is a material made entirely ... <a href=\"https:\/\/biomimexpo.com\/en\/2020\/03\/30\/scale\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">SCALE<\/span><\/a><\/p>","protected":false},"author":30655367,"featured_media":9432,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[11647,11637,11613,11610,11605,11611,11612,11658],"tags":[],"class_list":["post-9002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-construction-btp","category-eco-conception","category-french-tech","category-marin","category-materiaux","category-mer","category-ocean","category-region-nouvelle-aquitaine"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SCALE - Biomim&#039;expo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/biomimexpo.com\/en\/2020\/03\/30\/scale\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SCALE - Biomim&#039;expo\" \/>\n<meta property=\"og:description\" content=\"CONCEPTION DE MATERIAUX ISSUS DES COPRODUITS DE LA MER. Avec Scale,\u00a0nous cr\u00e9ons une nouvelle g\u00e9n\u00e9ration de mat\u00e9riaux, biod\u00e9gradables, bio-sourc\u00e9s et non d\u00e9l\u00e9t\u00e8res. La SCALITE \u00a9 Un mat\u00e9riau int\u00e9gralement con\u00e7u \u00e0 partir des \u00e9cailles de poisson. La SCALITE\u00ae \u2013 contraction de \u201cscale\u201d (\u00e9caille en anglais) et du suffixe \u201clite\u201d (lithos, pierre en grec) \u2013 est une &hellip; Continue reading SCALE\" \/>\n<meta property=\"og:url\" content=\"https:\/\/biomimexpo.com\/en\/2020\/03\/30\/scale\/\" \/>\n<meta property=\"og:site_name\" content=\"Biomim&#039;expo\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-30T09:28:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-21T09:46:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/biomimexpo.com\/wp-content\/uploads\/2020\/04\/NCO-logo-4-gros-ronds-image-cahier-bandeau.jpg?fit=4000%2C2250&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"4000\" \/>\n\t<meta property=\"og:image:height\" content=\"2250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"AR_\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"AR_\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/biomimexpo.com\\\/2020\\\/03\\\/30\\\/scale\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/biomimexpo.com\\\/2020\\\/03\\\/30\\\/scale\\\/\"},\"author\":{\"name\":\"AR_\",\"@id\":\"https:\\\/\\\/biomimexpo.com\\\/#\\\/schema\\\/person\\\/552f552826eb3c1031dfbab5252cdb5f\"},\"headline\":\"SCALE\",\"datePublished\":\"2020-03-30T09:28:09+00:00\",\"dateModified\":\"2021-07-21T09:46:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/biomimexpo.com\\\/2020\\\/03\\\/30\\\/scale\\\/\"},\"wordCount\":107,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/biomimexpo.com\\\/2020\\\/03\\\/30\\\/scale\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/biomimexpo.com\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/NCO-logo-4-gros-ronds-image-cahier-bandeau.jpg?fit=4000%2C2250&ssl=1\",\"articleSection\":[\"construction BTP\",\"eco-conception\",\"French Tech\",\"marin\",\"mat\u00e9riaux\",\"mer\",\"oc\u00e9an\",\"R\u00e9gion Nouvelle-Aquitaine\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/biomimexpo.com\\\/2020\\\/03\\\/30\\\/scale\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/biomimexpo.com\\\/2020\\\/03\\\/30\\\/scale\\\/\",\"url\":\"https:\\\/\\\/biomimexpo.com\\\/2020\\\/03\\\/30\\\/scale\\\/\",\"name\":\"SCALE - Biomim&#039;expo\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/biomimexpo.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/biomimexpo.com\\\/2020\\\/03\\\/30\\\/scale\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/biomimexpo.com\\\/2020\\\/03\\\/30\\\/scale\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/biomimexpo.com\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/NCO-logo-4-gros-ronds-image-cahier-bandeau.jpg?fit=4000%2C2250&ssl=1\",\"datePublished\":\"2020-03-30T09:28:09+00:00\",\"dateModified\":\"2021-07-21T09:46:50+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/biomimexpo.com\\\/#\\\/schema\\\/person\\\/552f552826eb3c1031dfbab5252cdb5f\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/biomimexpo.com\\\/2020\\\/03\\\/30\\\/scale\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/biomimexpo.com\\\/2020\\\/03\\\/30\\\/scale\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/biomimexpo.com\\\/2020\\\/03\\\/30\\\/scale\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/biomimexpo.com\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/NCO-logo-4-gros-ronds-image-cahier-bandeau.jpg?fit=4000%2C2250&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/biomimexpo.com\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/NCO-logo-4-gros-ronds-image-cahier-bandeau.jpg?fit=4000%2C2250&ssl=1\",\"width\":4000,\"height\":2250},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/biomimexpo.com\\\/2020\\\/03\\\/30\\\/scale\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/biomimexpo.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"R\u00e9gions\",\"item\":\"https:\\\/\\\/biomimexpo.com\\\/category\\\/regions\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"R\u00e9gion Nouvelle-Aquitaine\",\"item\":\"https:\\\/\\\/biomimexpo.com\\\/category\\\/regions\\\/region-nouvelle-aquitaine\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"SCALE\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/biomimexpo.com\\\/#website\",\"url\":\"https:\\\/\\\/biomimexpo.com\\\/\",\"name\":\"Biomim&#039;expo\",\"description\":\"Le premier salon et showroom du biomim\u00e9tisme\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/biomimexpo.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/biomimexpo.com\\\/#\\\/schema\\\/person\\\/552f552826eb3c1031dfbab5252cdb5f\",\"name\":\"AR_\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e4d0abc8d480254e89f3d2c6e39f05870d577cafd3aca83f9427d6d8b6b785c2?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e4d0abc8d480254e89f3d2c6e39f05870d577cafd3aca83f9427d6d8b6b785c2?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e4d0abc8d480254e89f3d2c6e39f05870d577cafd3aca83f9427d6d8b6b785c2?s=96&d=identicon&r=g\",\"caption\":\"AR_\"},\"description\":\"Alain Renaudin a cr\u00e9\u00e9 le cabinet \\\"NewCorp Conseil\\\" apr\u00e8s une double exp\u00e9rience en tant que dirigeant d'institut de sondage, l'Ifop, et d'agence de communication au sein de DDB Groupe. Il est en effet plus que jamais utile de rapprocher strat\u00e9gies de communication et strat\u00e9gies d'opinion, pour recr\u00e9er du lien, de la confiance et de la proximit\u00e9 entre les marques, les entreprises, les institutions publiques et leurs publics parties prenantes. Il faut d\u00e9cloisonner connaissance des publics et expertises de communication pour exprimer des id\u00e9es justes, de fa\u00e7on cr\u00e9ative, et d\u00e9ployer des strat\u00e9gies de communication qui s'inscrivent en r\u00e9sonance avec les cibles auxquelles elles s'adressent. L'exp\u00e9rience combin\u00e9e de l'analyse de l'opinion et des m\u00e9tiers de la communication permet de forger un certain regard sur l'actualit\u00e9 des institutions et des entreprises. Un certain regard pour essayer de forger une certaine conviction, pour ne pas toujours chercher sous les r\u00e9verb\u00e8res et faire en sorte que le d\u00e9cloisonnement des id\u00e9es soit une source d'inspiration cr\u00e9ative dans ce monde qui a tant besoin de renouveau, audible, visible et aspirationnel.\",\"sameAs\":[\"http:\\\/\\\/alainrenaudin.wordpress.com\"],\"url\":\"https:\\\/\\\/biomimexpo.com\\\/en\\\/author\\\/alainrenaudin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SCALE - Biomim&#039;expo","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/biomimexpo.com\/en\/2020\/03\/30\/scale\/","og_locale":"en_GB","og_type":"article","og_title":"SCALE - Biomim&#039;expo","og_description":"CONCEPTION DE MATERIAUX ISSUS DES COPRODUITS DE LA MER. Avec Scale,\u00a0nous cr\u00e9ons une nouvelle g\u00e9n\u00e9ration de mat\u00e9riaux, biod\u00e9gradables, bio-sourc\u00e9s et non d\u00e9l\u00e9t\u00e8res. La SCALITE \u00a9 Un mat\u00e9riau int\u00e9gralement con\u00e7u \u00e0 partir des \u00e9cailles de poisson. La SCALITE\u00ae \u2013 contraction de \u201cscale\u201d (\u00e9caille en anglais) et du suffixe \u201clite\u201d (lithos, pierre en grec) \u2013 est une &hellip; Continue reading SCALE","og_url":"https:\/\/biomimexpo.com\/en\/2020\/03\/30\/scale\/","og_site_name":"Biomim&#039;expo","article_published_time":"2020-03-30T09:28:09+00:00","article_modified_time":"2021-07-21T09:46:50+00:00","og_image":[{"width":4000,"height":2250,"url":"https:\/\/i0.wp.com\/biomimexpo.com\/wp-content\/uploads\/2020\/04\/NCO-logo-4-gros-ronds-image-cahier-bandeau.jpg?fit=4000%2C2250&ssl=1","type":"image\/jpeg"}],"author":"AR_","twitter_card":"summary_large_image","twitter_misc":{"Written by":"AR_","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/biomimexpo.com\/2020\/03\/30\/scale\/#article","isPartOf":{"@id":"https:\/\/biomimexpo.com\/2020\/03\/30\/scale\/"},"author":{"name":"AR_","@id":"https:\/\/biomimexpo.com\/#\/schema\/person\/552f552826eb3c1031dfbab5252cdb5f"},"headline":"SCALE","datePublished":"2020-03-30T09:28:09+00:00","dateModified":"2021-07-21T09:46:50+00:00","mainEntityOfPage":{"@id":"https:\/\/biomimexpo.com\/2020\/03\/30\/scale\/"},"wordCount":107,"commentCount":0,"image":{"@id":"https:\/\/biomimexpo.com\/2020\/03\/30\/scale\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/biomimexpo.com\/wp-content\/uploads\/2020\/04\/NCO-logo-4-gros-ronds-image-cahier-bandeau.jpg?fit=4000%2C2250&ssl=1","articleSection":["construction BTP","eco-conception","French Tech","marin","mat\u00e9riaux","mer","oc\u00e9an","R\u00e9gion Nouvelle-Aquitaine"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/biomimexpo.com\/2020\/03\/30\/scale\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/biomimexpo.com\/2020\/03\/30\/scale\/","url":"https:\/\/biomimexpo.com\/2020\/03\/30\/scale\/","name":"SCALE - Biomim&#039;expo","isPartOf":{"@id":"https:\/\/biomimexpo.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/biomimexpo.com\/2020\/03\/30\/scale\/#primaryimage"},"image":{"@id":"https:\/\/biomimexpo.com\/2020\/03\/30\/scale\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/biomimexpo.com\/wp-content\/uploads\/2020\/04\/NCO-logo-4-gros-ronds-image-cahier-bandeau.jpg?fit=4000%2C2250&ssl=1","datePublished":"2020-03-30T09:28:09+00:00","dateModified":"2021-07-21T09:46:50+00:00","author":{"@id":"https:\/\/biomimexpo.com\/#\/schema\/person\/552f552826eb3c1031dfbab5252cdb5f"},"breadcrumb":{"@id":"https:\/\/biomimexpo.com\/2020\/03\/30\/scale\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/biomimexpo.com\/2020\/03\/30\/scale\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/biomimexpo.com\/2020\/03\/30\/scale\/#primaryimage","url":"https:\/\/i0.wp.com\/biomimexpo.com\/wp-content\/uploads\/2020\/04\/NCO-logo-4-gros-ronds-image-cahier-bandeau.jpg?fit=4000%2C2250&ssl=1","contentUrl":"https:\/\/i0.wp.com\/biomimexpo.com\/wp-content\/uploads\/2020\/04\/NCO-logo-4-gros-ronds-image-cahier-bandeau.jpg?fit=4000%2C2250&ssl=1","width":4000,"height":2250},{"@type":"BreadcrumbList","@id":"https:\/\/biomimexpo.com\/2020\/03\/30\/scale\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/biomimexpo.com\/"},{"@type":"ListItem","position":2,"name":"R\u00e9gions","item":"https:\/\/biomimexpo.com\/category\/regions\/"},{"@type":"ListItem","position":3,"name":"R\u00e9gion Nouvelle-Aquitaine","item":"https:\/\/biomimexpo.com\/category\/regions\/region-nouvelle-aquitaine\/"},{"@type":"ListItem","position":4,"name":"SCALE"}]},{"@type":"WebSite","@id":"https:\/\/biomimexpo.com\/#website","url":"https:\/\/biomimexpo.com\/","name":"Biomim&#039;expo","description":"Le premier salon et showroom du biomim\u00e9tisme","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/biomimexpo.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/biomimexpo.com\/#\/schema\/person\/552f552826eb3c1031dfbab5252cdb5f","name":"AR_","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/e4d0abc8d480254e89f3d2c6e39f05870d577cafd3aca83f9427d6d8b6b785c2?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e4d0abc8d480254e89f3d2c6e39f05870d577cafd3aca83f9427d6d8b6b785c2?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e4d0abc8d480254e89f3d2c6e39f05870d577cafd3aca83f9427d6d8b6b785c2?s=96&d=identicon&r=g","caption":"AR_"},"description":"Alain Renaudin a cr\u00e9\u00e9 le cabinet \"NewCorp Conseil\" apr\u00e8s une double exp\u00e9rience en tant que dirigeant d'institut de sondage, l'Ifop, et d'agence de communication au sein de DDB Groupe. Il est en effet plus que jamais utile de rapprocher strat\u00e9gies de communication et strat\u00e9gies d'opinion, pour recr\u00e9er du lien, de la confiance et de la proximit\u00e9 entre les marques, les entreprises, les institutions publiques et leurs publics parties prenantes. Il faut d\u00e9cloisonner connaissance des publics et expertises de communication pour exprimer des id\u00e9es justes, de fa\u00e7on cr\u00e9ative, et d\u00e9ployer des strat\u00e9gies de communication qui s'inscrivent en r\u00e9sonance avec les cibles auxquelles elles s'adressent. L'exp\u00e9rience combin\u00e9e de l'analyse de l'opinion et des m\u00e9tiers de la communication permet de forger un certain regard sur l'actualit\u00e9 des institutions et des entreprises. Un certain regard pour essayer de forger une certaine conviction, pour ne pas toujours chercher sous les r\u00e9verb\u00e8res et faire en sorte que le d\u00e9cloisonnement des id\u00e9es soit une source d'inspiration cr\u00e9ative dans ce monde qui a tant besoin de renouveau, audible, visible et aspirationnel.","sameAs":["http:\/\/alainrenaudin.wordpress.com"],"url":"https:\/\/biomimexpo.com\/en\/author\/alainrenaudin\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/biomimexpo.com\/wp-content\/uploads\/2020\/04\/NCO-logo-4-gros-ronds-image-cahier-bandeau.jpg?fit=4000%2C2250&ssl=1","jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/s51wao-scale","_links":{"self":[{"href":"https:\/\/biomimexpo.com\/en\/wp-json\/wp\/v2\/posts\/9002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/biomimexpo.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/biomimexpo.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/biomimexpo.com\/en\/wp-json\/wp\/v2\/users\/30655367"}],"replies":[{"embeddable":true,"href":"https:\/\/biomimexpo.com\/en\/wp-json\/wp\/v2\/comments?post=9002"}],"version-history":[{"count":4,"href":"https:\/\/biomimexpo.com\/en\/wp-json\/wp\/v2\/posts\/9002\/revisions"}],"predecessor-version":[{"id":17685,"href":"https:\/\/biomimexpo.com\/en\/wp-json\/wp\/v2\/posts\/9002\/revisions\/17685"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/biomimexpo.com\/en\/wp-json\/wp\/v2\/media\/9432"}],"wp:attachment":[{"href":"https:\/\/biomimexpo.com\/en\/wp-json\/wp\/v2\/media?parent=9002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/biomimexpo.com\/en\/wp-json\/wp\/v2\/categories?post=9002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/biomimexpo.com\/en\/wp-json\/wp\/v2\/tags?post=9002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}