{"id":3829,"date":"2018-08-05T11:44:58","date_gmt":"2018-08-05T10:44:58","guid":{"rendered":"https:\/\/biomimexpo.com\/?p=3829"},"modified":"2020-11-26T23:47:36","modified_gmt":"2020-11-26T22:47:36","slug":"socialter","status":"publish","type":"post","link":"https:\/\/biomimexpo.com\/en\/2018\/08\/05\/socialter\/","title":{"rendered":"SOCIALTER"},"content":{"rendered":"<p><a href=\"https:\/\/i0.wp.com\/biomimexpo.com\/wp-content\/uploads\/2020\/11\/SOCIALTER-BIOMIMEXPO-WEEK-2020.jpg?ssl=1\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"13100\" data-permalink=\"https:\/\/biomimexpo.com\/en\/socialter-biomimexpo-week-2020\/\" data-orig-file=\"https:\/\/i0.wp.com\/biomimexpo.com\/wp-content\/uploads\/2020\/11\/SOCIALTER-BIOMIMEXPO-WEEK-2020.jpg?fit=2500%2C2500&amp;ssl=1\" data-orig-size=\"2500,2500\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"SOCIALTER BIOMIMEXPO WEEK 2020\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/biomimexpo.com\/wp-content\/uploads\/2020\/11\/SOCIALTER-BIOMIMEXPO-WEEK-2020.jpg?fit=676%2C676&amp;ssl=1\" class=\"partenaires alignnone wp-image-13100 size-medium\" src=\"https:\/\/i0.wp.com\/biomimexpo.com\/wp-content\/uploads\/2020\/11\/SOCIALTER-BIOMIMEXPO-WEEK-2020.jpg?resize=300%2C300&#038;ssl=1\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/i0.wp.com\/biomimexpo.com\/wp-content\/uploads\/2020\/11\/SOCIALTER-BIOMIMEXPO-WEEK-2020.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/biomimexpo.com\/wp-content\/uploads\/2020\/11\/SOCIALTER-BIOMIMEXPO-WEEK-2020.jpg?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/biomimexpo.com\/wp-content\/uploads\/2020\/11\/SOCIALTER-BIOMIMEXPO-WEEK-2020.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/biomimexpo.com\/wp-content\/uploads\/2020\/11\/SOCIALTER-BIOMIMEXPO-WEEK-2020.jpg?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/biomimexpo.com\/wp-content\/uploads\/2020\/11\/SOCIALTER-BIOMIMEXPO-WEEK-2020.jpg?resize=1536%2C1536&amp;ssl=1 1536w, https:\/\/i0.wp.com\/biomimexpo.com\/wp-content\/uploads\/2020\/11\/SOCIALTER-BIOMIMEXPO-WEEK-2020.jpg?resize=2048%2C2048&amp;ssl=1 2048w, https:\/\/i0.wp.com\/biomimexpo.com\/wp-content\/uploads\/2020\/11\/SOCIALTER-BIOMIMEXPO-WEEK-2020.jpg?resize=676%2C676&amp;ssl=1 676w, https:\/\/i0.wp.com\/biomimexpo.com\/wp-content\/uploads\/2020\/11\/SOCIALTER-BIOMIMEXPO-WEEK-2020.jpg?w=1352&amp;ssl=1 1352w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Since its launch in September 2013, Socialter has been defending a different vision of the economy, focused on change and mutations, combining a critical approach with a desire to act.<\/p>\n<p>Through our bimonthly print magazine and website we promote innovations and models that have a positive impact on the environment and society, we give voice to thinkers on contemporary issues, and we decipher alternative solutions led by entrepreneurs of change.<\/p>\n<p>Our aim is to inform, inspire and mobilise committed citizens.<\/p>\n<p>With a team of some forty freelance journalists in France and around the world, Socialter has become the voice of a new generation of actors and echoes contemporary challenges: the (truly) collaborative economy, social innovation, ecological transition, sustainable lifestyles, CSR, open source, etc. We intend to provide readers with a solid critical tool for understanding society, while highlighting initiatives, models and struggles that arouse the desire to act in favour of a just world that respects ecosystemic balance.<\/p>\n<p>In each issue, a major dossier provides an in-depth analysis of a topical issue: \"The Night, an endangered space\", \"The ecological cost of the energy transition\", \"They want Uber's money\", \"Is the Internet going to destroy the planet\", \"The wave of neo-craftsmen versus stupid jobs\", \"Corporate hacking\", \"Is a car-free city possible?\", \"How to fight against programmed obsolescence\", \"Creativity, capital in the 21st century?...)<\/p>\n<p>We regularly publish special issues and supplements (\"Moi, Freelance\", \"Z\u00e9ro D\u00e9chet, la r\u00e9duction s'organise\", \"Finance responsable et innovante\", \"Id\u00e9e collaborative\"...).<\/p>\n<p>On the strength of its success, Socialter now has a circulation of 45,000 copies every two months and reaches a wide audience in search of meaning and new models.<\/p>\n<hr \/>\n<p><a href=\"http:\/\/www.socialter.fr\/\" target=\"_blank\" rel=\"noopener noreferrer\">Website<\/a><\/p>\n<hr \/>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Since its launch in September 2013, Socialter has been defending a different vision of the economy, focused on change and mutation, combining a critical approach with a desire to act. Through our bimonthly print magazine and website we promote innovations and models that have a positive impact on the environment and society, we give a voice ... <a href=\"https:\/\/biomimexpo.com\/en\/2018\/08\/05\/socialter\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">SOCIALTER<\/span><\/a><\/p>","protected":false},"author":30655367,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[11616,11660],"tags":[],"class_list":["post-3829","post","type-post","status-publish","format-standard","hentry","category-media","category-region-ile-de-france"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SOCIALTER - Biomim&#039;expo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/biomimexpo.com\/en\/2018\/08\/05\/socialter\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SOCIALTER - Biomim&#039;expo\" \/>\n<meta property=\"og:description\" content=\"Depuis son lancement en septembre 2013, Socialter d\u00e9fend une autre vision de l&rsquo;\u00e9conomie, ax\u00e9e sur le changement et les mutations, alliant approche critique et d\u00e9sir d\u2019agir. \u00c0 travers notre magazine bimestriel papier et notre site web nous promouvons les innovations et mod\u00e8les ayant un impact positif sur l\u2019environnement et la soci\u00e9t\u00e9, nous donnons la parole &hellip; Continue reading SOCIALTER\" \/>\n<meta property=\"og:url\" content=\"https:\/\/biomimexpo.com\/en\/2018\/08\/05\/socialter\/\" \/>\n<meta property=\"og:site_name\" content=\"Biomim&#039;expo\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-05T10:44:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-26T22:47:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/biomimexpo.com\/wp-content\/uploads\/2020\/11\/SOCIALTER-BIOMIMEXPO-WEEK-2020-300x300.jpg\" \/>\n<meta name=\"author\" content=\"AR_\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"AR_\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/biomimexpo.com\\\/2018\\\/08\\\/05\\\/socialter\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/biomimexpo.com\\\/2018\\\/08\\\/05\\\/socialter\\\/\"},\"author\":{\"name\":\"AR_\",\"@id\":\"https:\\\/\\\/biomimexpo.com\\\/#\\\/schema\\\/person\\\/552f552826eb3c1031dfbab5252cdb5f\"},\"headline\":\"SOCIALTER\",\"datePublished\":\"2018-08-05T10:44:58+00:00\",\"dateModified\":\"2020-11-26T22:47:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/biomimexpo.com\\\/2018\\\/08\\\/05\\\/socialter\\\/\"},\"wordCount\":328,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/biomimexpo.com\\\/2018\\\/08\\\/05\\\/socialter\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/biomimexpo.com\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/SOCIALTER-BIOMIMEXPO-WEEK-2020-300x300.jpg\",\"articleSection\":[\"media\",\"R\u00e9gion Ile-de-France\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/biomimexpo.com\\\/2018\\\/08\\\/05\\\/socialter\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/biomimexpo.com\\\/2018\\\/08\\\/05\\\/socialter\\\/\",\"url\":\"https:\\\/\\\/biomimexpo.com\\\/2018\\\/08\\\/05\\\/socialter\\\/\",\"name\":\"SOCIALTER - Biomim&#039;expo\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/biomimexpo.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/biomimexpo.com\\\/2018\\\/08\\\/05\\\/socialter\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/biomimexpo.com\\\/2018\\\/08\\\/05\\\/socialter\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/biomimexpo.com\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/SOCIALTER-BIOMIMEXPO-WEEK-2020-300x300.jpg\",\"datePublished\":\"2018-08-05T10:44:58+00:00\",\"dateModified\":\"2020-11-26T22:47:36+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/biomimexpo.com\\\/#\\\/schema\\\/person\\\/552f552826eb3c1031dfbab5252cdb5f\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/biomimexpo.com\\\/2018\\\/08\\\/05\\\/socialter\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/biomimexpo.com\\\/2018\\\/08\\\/05\\\/socialter\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/biomimexpo.com\\\/2018\\\/08\\\/05\\\/socialter\\\/#primaryimage\",\"url\":\"https:\\\/\\\/biomimexpo.com\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/SOCIALTER-BIOMIMEXPO-WEEK-2020-300x300.jpg\",\"contentUrl\":\"https:\\\/\\\/biomimexpo.com\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/SOCIALTER-BIOMIMEXPO-WEEK-2020-300x300.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/biomimexpo.com\\\/2018\\\/08\\\/05\\\/socialter\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/biomimexpo.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"R\u00e9gions\",\"item\":\"https:\\\/\\\/biomimexpo.com\\\/category\\\/regions\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"R\u00e9gion Ile-de-France\",\"item\":\"https:\\\/\\\/biomimexpo.com\\\/category\\\/regions\\\/region-ile-de-france\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"SOCIALTER\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/biomimexpo.com\\\/#website\",\"url\":\"https:\\\/\\\/biomimexpo.com\\\/\",\"name\":\"Biomim&#039;expo\",\"description\":\"Le premier salon et showroom du biomim\u00e9tisme\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/biomimexpo.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/biomimexpo.com\\\/#\\\/schema\\\/person\\\/552f552826eb3c1031dfbab5252cdb5f\",\"name\":\"AR_\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e4d0abc8d480254e89f3d2c6e39f05870d577cafd3aca83f9427d6d8b6b785c2?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e4d0abc8d480254e89f3d2c6e39f05870d577cafd3aca83f9427d6d8b6b785c2?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e4d0abc8d480254e89f3d2c6e39f05870d577cafd3aca83f9427d6d8b6b785c2?s=96&d=identicon&r=g\",\"caption\":\"AR_\"},\"description\":\"Alain Renaudin a cr\u00e9\u00e9 le cabinet \\\"NewCorp Conseil\\\" apr\u00e8s une double exp\u00e9rience en tant que dirigeant d'institut de sondage, l'Ifop, et d'agence de communication au sein de DDB Groupe. Il est en effet plus que jamais utile de rapprocher strat\u00e9gies de communication et strat\u00e9gies d'opinion, pour recr\u00e9er du lien, de la confiance et de la proximit\u00e9 entre les marques, les entreprises, les institutions publiques et leurs publics parties prenantes. Il faut d\u00e9cloisonner connaissance des publics et expertises de communication pour exprimer des id\u00e9es justes, de fa\u00e7on cr\u00e9ative, et d\u00e9ployer des strat\u00e9gies de communication qui s'inscrivent en r\u00e9sonance avec les cibles auxquelles elles s'adressent. L'exp\u00e9rience combin\u00e9e de l'analyse de l'opinion et des m\u00e9tiers de la communication permet de forger un certain regard sur l'actualit\u00e9 des institutions et des entreprises. Un certain regard pour essayer de forger une certaine conviction, pour ne pas toujours chercher sous les r\u00e9verb\u00e8res et faire en sorte que le d\u00e9cloisonnement des id\u00e9es soit une source d'inspiration cr\u00e9ative dans ce monde qui a tant besoin de renouveau, audible, visible et aspirationnel.\",\"sameAs\":[\"http:\\\/\\\/alainrenaudin.wordpress.com\"],\"url\":\"https:\\\/\\\/biomimexpo.com\\\/en\\\/author\\\/alainrenaudin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SOCIALTER - Biomim&#039;expo","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/biomimexpo.com\/en\/2018\/08\/05\/socialter\/","og_locale":"en_GB","og_type":"article","og_title":"SOCIALTER - Biomim&#039;expo","og_description":"Depuis son lancement en septembre 2013, Socialter d\u00e9fend une autre vision de l&rsquo;\u00e9conomie, ax\u00e9e sur le changement et les mutations, alliant approche critique et d\u00e9sir d\u2019agir. \u00c0 travers notre magazine bimestriel papier et notre site web nous promouvons les innovations et mod\u00e8les ayant un impact positif sur l\u2019environnement et la soci\u00e9t\u00e9, nous donnons la parole &hellip; Continue reading SOCIALTER","og_url":"https:\/\/biomimexpo.com\/en\/2018\/08\/05\/socialter\/","og_site_name":"Biomim&#039;expo","article_published_time":"2018-08-05T10:44:58+00:00","article_modified_time":"2020-11-26T22:47:36+00:00","og_image":[{"url":"https:\/\/biomimexpo.com\/wp-content\/uploads\/2020\/11\/SOCIALTER-BIOMIMEXPO-WEEK-2020-300x300.jpg","type":"","width":"","height":""}],"author":"AR_","twitter_card":"summary_large_image","twitter_misc":{"Written by":"AR_","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/biomimexpo.com\/2018\/08\/05\/socialter\/#article","isPartOf":{"@id":"https:\/\/biomimexpo.com\/2018\/08\/05\/socialter\/"},"author":{"name":"AR_","@id":"https:\/\/biomimexpo.com\/#\/schema\/person\/552f552826eb3c1031dfbab5252cdb5f"},"headline":"SOCIALTER","datePublished":"2018-08-05T10:44:58+00:00","dateModified":"2020-11-26T22:47:36+00:00","mainEntityOfPage":{"@id":"https:\/\/biomimexpo.com\/2018\/08\/05\/socialter\/"},"wordCount":328,"commentCount":0,"image":{"@id":"https:\/\/biomimexpo.com\/2018\/08\/05\/socialter\/#primaryimage"},"thumbnailUrl":"https:\/\/biomimexpo.com\/wp-content\/uploads\/2020\/11\/SOCIALTER-BIOMIMEXPO-WEEK-2020-300x300.jpg","articleSection":["media","R\u00e9gion Ile-de-France"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/biomimexpo.com\/2018\/08\/05\/socialter\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/biomimexpo.com\/2018\/08\/05\/socialter\/","url":"https:\/\/biomimexpo.com\/2018\/08\/05\/socialter\/","name":"SOCIALTER - Biomim&#039;expo","isPartOf":{"@id":"https:\/\/biomimexpo.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/biomimexpo.com\/2018\/08\/05\/socialter\/#primaryimage"},"image":{"@id":"https:\/\/biomimexpo.com\/2018\/08\/05\/socialter\/#primaryimage"},"thumbnailUrl":"https:\/\/biomimexpo.com\/wp-content\/uploads\/2020\/11\/SOCIALTER-BIOMIMEXPO-WEEK-2020-300x300.jpg","datePublished":"2018-08-05T10:44:58+00:00","dateModified":"2020-11-26T22:47:36+00:00","author":{"@id":"https:\/\/biomimexpo.com\/#\/schema\/person\/552f552826eb3c1031dfbab5252cdb5f"},"breadcrumb":{"@id":"https:\/\/biomimexpo.com\/2018\/08\/05\/socialter\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/biomimexpo.com\/2018\/08\/05\/socialter\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/biomimexpo.com\/2018\/08\/05\/socialter\/#primaryimage","url":"https:\/\/biomimexpo.com\/wp-content\/uploads\/2020\/11\/SOCIALTER-BIOMIMEXPO-WEEK-2020-300x300.jpg","contentUrl":"https:\/\/biomimexpo.com\/wp-content\/uploads\/2020\/11\/SOCIALTER-BIOMIMEXPO-WEEK-2020-300x300.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/biomimexpo.com\/2018\/08\/05\/socialter\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/biomimexpo.com\/"},{"@type":"ListItem","position":2,"name":"R\u00e9gions","item":"https:\/\/biomimexpo.com\/category\/regions\/"},{"@type":"ListItem","position":3,"name":"R\u00e9gion Ile-de-France","item":"https:\/\/biomimexpo.com\/category\/regions\/region-ile-de-france\/"},{"@type":"ListItem","position":4,"name":"SOCIALTER"}]},{"@type":"WebSite","@id":"https:\/\/biomimexpo.com\/#website","url":"https:\/\/biomimexpo.com\/","name":"Biomim&#039;expo","description":"Le premier salon et showroom du biomim\u00e9tisme","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/biomimexpo.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/biomimexpo.com\/#\/schema\/person\/552f552826eb3c1031dfbab5252cdb5f","name":"AR_","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/e4d0abc8d480254e89f3d2c6e39f05870d577cafd3aca83f9427d6d8b6b785c2?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e4d0abc8d480254e89f3d2c6e39f05870d577cafd3aca83f9427d6d8b6b785c2?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e4d0abc8d480254e89f3d2c6e39f05870d577cafd3aca83f9427d6d8b6b785c2?s=96&d=identicon&r=g","caption":"AR_"},"description":"Alain Renaudin a cr\u00e9\u00e9 le cabinet \"NewCorp Conseil\" apr\u00e8s une double exp\u00e9rience en tant que dirigeant d'institut de sondage, l'Ifop, et d'agence de communication au sein de DDB Groupe. Il est en effet plus que jamais utile de rapprocher strat\u00e9gies de communication et strat\u00e9gies d'opinion, pour recr\u00e9er du lien, de la confiance et de la proximit\u00e9 entre les marques, les entreprises, les institutions publiques et leurs publics parties prenantes. Il faut d\u00e9cloisonner connaissance des publics et expertises de communication pour exprimer des id\u00e9es justes, de fa\u00e7on cr\u00e9ative, et d\u00e9ployer des strat\u00e9gies de communication qui s'inscrivent en r\u00e9sonance avec les cibles auxquelles elles s'adressent. L'exp\u00e9rience combin\u00e9e de l'analyse de l'opinion et des m\u00e9tiers de la communication permet de forger un certain regard sur l'actualit\u00e9 des institutions et des entreprises. Un certain regard pour essayer de forger une certaine conviction, pour ne pas toujours chercher sous les r\u00e9verb\u00e8res et faire en sorte que le d\u00e9cloisonnement des id\u00e9es soit une source d'inspiration cr\u00e9ative dans ce monde qui a tant besoin de renouveau, audible, visible et aspirationnel.","sameAs":["http:\/\/alainrenaudin.wordpress.com"],"url":"https:\/\/biomimexpo.com\/en\/author\/alainrenaudin\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p51wao-ZL","_links":{"self":[{"href":"https:\/\/biomimexpo.com\/en\/wp-json\/wp\/v2\/posts\/3829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/biomimexpo.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/biomimexpo.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/biomimexpo.com\/en\/wp-json\/wp\/v2\/users\/30655367"}],"replies":[{"embeddable":true,"href":"https:\/\/biomimexpo.com\/en\/wp-json\/wp\/v2\/comments?post=3829"}],"version-history":[{"count":8,"href":"https:\/\/biomimexpo.com\/en\/wp-json\/wp\/v2\/posts\/3829\/revisions"}],"predecessor-version":[{"id":14547,"href":"https:\/\/biomimexpo.com\/en\/wp-json\/wp\/v2\/posts\/3829\/revisions\/14547"}],"wp:attachment":[{"href":"https:\/\/biomimexpo.com\/en\/wp-json\/wp\/v2\/media?parent=3829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/biomimexpo.com\/en\/wp-json\/wp\/v2\/categories?post=3829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/biomimexpo.com\/en\/wp-json\/wp\/v2\/tags?post=3829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}